Listening to advice.

This week I had an interesting blog-conversation with Phil Cubeta from gifthub.com

Here is what he said in one of his comments after I asked him about the best approach he has found to encourage people to join chance now and about what can we do to change the market from inside.

“Avoid getting fired? Learn to take orders and to subordinate idealism to results? Concentrate on building a profitable brand. Seek patient long term capital (slow money)? Expect push back. Recognize that the world we have is deeply entrenched and that for every social ill there are private beneficiaries who will defend their right to harvest the commons and to externalize their costs. Green businesses may be in some cases more like an alibi for capitalism than a solution to its ills. Think about politics, social organizing, and levers beyond beyond green branding.

Look for profitable small niches where a closely held business might survive and prosper even against companies that do business in a less green way and who have access to lower costs of capital through Wall Street.

Beware Greenwashing and feel good pitches that capitalize on the green buzz, but may cover over the ills of the underlying company or of the unregulated market, or even of capitalism 1.0.

Do not assume that if you are successful it will be cheered by one and all. Ask not only how you will gain, but also what you are willing to sacrifice.”

Soon I´ll post the first featured article.

I hope you have a great week.